First beauty samples of 2018

Taking the advice of a friend who worked as a makeup artist in L.A, I decided to buy myself a monthly beauty box subscription.

The particular box she recommended doesn’t ship to Ireland unfortunately so looking into it further I discovered I’m pretty limited for choice.

Out of probably only four options, I decided to go with Birch Box. I have just received the January subscription. I must say it’s alright but only that. I’ve decided I will subscribe for another couple of months and see how it goes (I’ll post future boxes here).

There is a way to bypass restrictions and have US and UK suppliers products to Ireland called AddressPal.  The box my friend recommended was Ipsy so I might try that next.

The box is overall cute, girly yet basic but it’s got some fun diary sticky. The products are average range. The pencils are easy to apply and are not bad. Texture hairspray is always good and the primer has a nice sheen. Overall I would give it 3/5.

If you have any recommendations or suggestions please comment below.




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I’ve been meaning to pick up my blog for a while now and begin writing on a consistent basis but I have been unsure of what to write. Until this morning. I was given an article that is meant to empower women but is more like the 1950s article “Tips to look after your Husband”! #patronising

To give you a brief backstory; I am at the beginning of my entrepreneurial journey involving the development of an app, a Shopify store and more. I am signed up for lots of entrepreneurial groups, websites etc.

This morning I got an email from IEMP (Irish Executive Mentoring Programme) kindly offering a free online professional development group for women. I obliged and opened the google doc and the first part was an article called” Power of Pause

“I found the article to be bland and above all quite patronising to women. There are 5 steps:

Step 1. is ‘Decide who you are’
Extract: “One value we do see more often with
women is the desire to feel appreciated
and respected. It’s important to them that their tough-it-out mentality be recognized: Hey, can’t you see the sacrifices
I’m making here—appreciate me!”

Pleassssee any strong, independent, intelligent woman does not need constant praise. Women are not children who need recognition for doing their homework. Get real!

2nd Extract from step 1.

“In much of our work, the
stereotypes prove true—women have a
harder time articulating their specific
skills (not just “I’m good with people”) ”

Are you kidding? Any woman who has gone through the ranks of work or college or life, in general, will know exactly who they are and what their skills are. Not buying.

Step 2. “How Others See You”
Again I think any self-aware woman knows exactly how others see them since her playground days. C’mon.

Extract –
“To know the opinion of others
requires feedback. And, while women
are generally eager for feedback, it’s not
uncommon to see them ruminate on it.
In fact, one of us is still talking about
feedback we received from a boss in
2005. It was accurate feedback—about
pouting in a meeting”

FEEDBACK!!?? That’s most certainly not feedback lol. That is just proving my point. Nuff said. Next…

Step 3. “Recognise and Accept Change”

Women are the main creatures of all to see change coming a mile off… Who are they trying to pull the wool over?

Step 4. “Stay Open To All Options”
Correct me if I’m wrong but I reckon that is called a career…

Extract: “we find that women aren’t
as upward-focused as men” \0/

Step 5 ” Design a Plan” Again its called a career path…

Overall, in essence, the two articles are not that dissimilar. The whole point in empowering women is to assume equality and not to differentiate. You would never come across an article in a men’s magazine, online or in a newspaper that gives men a guided step by step instruction on ‘how to be a man in the workforce” so why do women think its normal, natural and even a positive thing to put women down and pretend you are offering a hand up? Giving basic bullshit advise that was clearly written form the top of someone’s head as its easy to write simple articles about women as the topic of women entrepreneurs is so new writers think they can spew anything someone will clap and say “how empowering’. I call crap #bullshit.


I would be interested to hear your opinion. Please leave your comments.





Princess Deena Aljuhani Abdulaziz confirms she was sacked from Vogue Arabia

One moment she was being feted as the new fashion star of the Persian Gulf, as she celebrated the launch of Vogue Arabia in the Museum of Islamic Art in Qatar with Naomi Campbell and Lauryn Hill. The next, Princess Deena Aljuhani Abdulaziz had left her position as founding editor-in-chief of Vogue Arabia – after a mere two issues.

Read: Princess Deena Aljuhani Abdulaziz confirms she was sacked from Vogue Arabia – News : Media (#816689)

Happy Christmas

Happy Christmas! Wishing you a lovely Christmas and  a fabulous New Year!! 2017 for me is going to be all about focus and building a structure to create space for all the things I wish to do and acheive. Whats your intention for 2017?  Stay tuned 😉


Dior to appoint Valentino’s Maria Grazia Chiuri as creative head

Christian Dior is set to announce after its couture show in early July that Maria GraziaChiuri is joining the French fashion house from Italy’s Valentino, two people familiar with the matter said.

Valentino’s Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli’ – Valentino

Chiuri will be taking on one of the most important jobs at Dior. She will also be the first woman creative director in the company’s 70-year history, following in the footsteps of celebrity designers including Yves Saint Laurent, Gianfranco Ferre and John Galliano.

“I understand that it will be announced after the (July) couture show,” one of the sources said.

Dior was not immediately available for comment.

Chiuri will join Dior at a difficult time. The brand’s fashion sales growth has dropped in the past year and a half, going from double-digit to flat sales growth in the first quarter of this year.

Dior has attributed its poor results to the luxury market slowdown but some fashion industry experts have suggested it might be facing some desirability issues.

Dior is the parent company of LVMH, the luxury industry’s biggest luxury group. It generates around 5 billion euros in annual sales, of which more than three fifths come from perfume and cosmetics. It has been struggling to find a replacement for Belgian designer Raf Simons who left unexpectedly in October.

Chiuri has worked wonders at Valentino together with her design partner Pierpaolo Piccioli, acting as the brand’s joint-creative director since Valentino Garavani, who hired them himself, announced his retirement in 2007.

The pair won several prizes and helped to turn Valentino into one of the luxury industry’s most profitable luxury brands and one of the strongest in terms of sales growth.

Under their creative leadership, Valentino has become known for its light, graceful and highly romantic designs, applauded by fashion editors. Dior, which has been producing relatively modern styles, would benefit from a return to more romantic, fairytale-like aesthetics, some fashion critics have said, when asked about Chiuri on an unattributable basis.

Mayhoola, the Qatari investment company that owns Valentino, this week acquired the French fashion label Balmain, another fast-growing brand, for around 460 million euros ($524 million), three sources told Reuters on Tuesday.